The legacy of a French tailor

The EIDER story began in 1962 in Annecy, in the majestic French Alps, thanks to the talent and passion of tailor George Ducruet. In its early days, Eider was dedicated to making warm, functional and well-cut ski anoraks. In the 1980s, EIDER was among the first to adopt Gore-Tex® for the design of mountain and winter sports clothing.

The name 'EIDER' comes from from the eider duck, a Nordic bird renowned for its warm, insulating down feathers. The story goes that Lake Annecy was hit by an extraordinary cold spell in the 60s, attracting eiders to the water, making them symbols of resistance in the face of cold and adversity. Naturally, this connection with the eider played a part in choosing the name of the brand, highlighting its commitment to providing the highest quality garments to face the most extreme conditions.

Over the years, EIDER has become a key player in the market, owing to its relentless pursuit of innovation, be it in terms of technology, the quality of the materials used or the design of its products. In this way, Eider is the perfect embodiment of the past and the present, between heritage and new ideas, to offer garments that combine style and performance, tradition and innovation.

EIDER: Heritage, Innovation, and Outdoor Passion Since 1962

For over 60 years, EIDER has forged its path in the heart of the mountains. In 2023, the brand embraced a strategic shift: reinventing itself without turning away from its roots. A rare balance between tradition and innovation, driven by a deep technical expertise honed through decades of outdoor experience.

Apparel built to last—and to follow every adventure

Our most iconic silhouettes are more than just clothing: they are technical pieces designed for real performance, crafted with an eye for detail that reflects the high standards of our heritage.
Precision stitching, durable materials, functional cuts—every element is the result of expert craftsmanship.

“At EIDER, we don’t speak the language of trends. We speak of consistency—where form, function, and durability go hand in hand.”

Technical collections for every season

At EIDER, every collection is born from one commitment: to create high-performance, long-lasting apparel designed to meet the demands of both winter and summer conditions.

Our mission is simple: to connect textile innovation, mountain mobility, and everyday comfort—whatever the season.

Waterproof jackets, thermal mid-layers, stretch hiking pants, softshells, breathable fleeces…From ski touring in deep winter to alpine trekking in the summer sun, every garment is designed to support your adventure with freedom of movement, protection, and technical functionality.